Resources

The sheets.

Plain-English guides for owners, with nothing behind a form.

What's here

Everything an owner needs to read, before anyone asks for a document.

  • The owner's guideWhat happens next: LOI, diligence, who to hire, how long, what can move the number, with a broker or without.Below ↓
  • Sell without a brokerWhen a direct sale makes sense, and what you give up and keep by skipping the auction.Read it →
  • Diligence the buyerTwelve questions to ask any buyer, with our answers filled in.Read it →
  • Deal terms glossaryThe eight terms you will meet, in one screen and in plain English.Read it →
  • How we valueWhat weighs on the number, and how a real figure gets to the table early.On the owners page →
  • Our processWhat a serious buyer asks for, and how the middle disappears with a direct buyer.On the owners page →
  • The two-year checklistA two-year runway to a clean sale — what to tidy, in order, so nothing surprises a buyer.PDF ↗
  • The people you'll needThe advisors to line up before the LOI, and when each one earns their fee.PDF ↗
  • Taxes in plain EnglishHow the deal structure decides the tax, without the jargon.PDF ↗
  • Telling your peopleWhen and how to tell your team, so the news lands the right way.PDF ↗
  • The owner's guide (PDF)The one-page owner’s guide to what happens next, start to close, as a printable sheet.PDF ↗
  • Twelve questionsTwelve questions to ask any buyer, with our answers filled in.PDF ↗

The owner's guide.

One page, so you know what's coming before it comes.

What happens next

The owner's guide to selling a business, one page.

THE LOI

The buyer's written proposal: price, structure, timeline. Non-binding on the price; binding on some things, like exclusivity. Get your attorney before you sign it, not after. Ours comes with the funding and the conditions written in.

THE PEOPLE YOU'LL NEED

An attorney who does business sales, before the LOI. Your CPA, before the LOI — taxes are decided by the structure. A quality-of-earnings firm if your books are messy. A wealth advisor before you sign. A broker only if you want an auction and can wait.

WHAT TO GATHER

Three years of financials and tax returns, a customer breakdown, contracts and leases, licenses and insurance, the org chart, a year of bank statements. Shared after an NDA, never through a web form.

HOW DILIGENCE WORKS

The buyer's accountant ties your numbers to bank statements and tax returns, reads the biggest contracts, meets the key people. The market's diligence now runs about five and a half months; ours stays on what could change the deal.

HOW LONG

The market: ten to twelve months from going to market to close at this size. With a direct buyer, the middle disappears. You'll have our expected timeline before you commit.

WHAT CAN MOVE THE NUMBER

Numbers that don't tie to the bank. A customer the business can't lose, leaving. Something material you didn't mention. A slow month can't. A timing difference can't.

WITH A BROKER, OR WITHOUT

A broker runs a process to many buyers and manages it; it helps if you want an auction. A direct buyer at a fair price is the other path. If you have one, bring them. If not, you don't need one to talk to us.

Bellevue, Washington · inquiries@fellwater.com · (206) 895-7474 · fellwater.comDownload PDF

Take what's useful.

When you want to talk, one paragraph is enough.

Not ready? Thinking ahead

Goes to the person who decides. You'll get a short confirmation by email and can reply to it directly.

Prefer to reach us directly? inquiries@fellwater.com · Call or text (206) 895-7474

What to expect

Then, if it might fit:

  • A short call with the person who decides
  • A written offer after basic financials, not a range
  • A timeline set before you commit, and a call from us if it moves
  • No contact with your people or customers without your say-so