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Fellwater vs. strategic acquirers.

The fair version of both. A strategic buyer can pay a premium; here's what that premium is usually buying, and what it costs.

What's the same.

Both may pay well for a business that works, and both will diligence it carefully. The question is what happens to the business the day after they own it.

What's different.

A strategic acquirer

  • Usually buys the business to fold it into their own.
  • Overlapping roles are often eliminated for synergy.
  • Brand and independence frequently disappear.
  • Sensitive data can sit in a competitor’s hands whether or not the deal closes.
  • Bought to be integrated, not preserved.

Fellwater

  • The business keeps running as itself, under its own name.
  • Your team and customer relationships are the point, not overhead.
  • No merging into a competitor’s systems and culture.
  • A confidential process — not a competitor learning your books.
  • A long-term home, not an integration project.

Where the strategic buyer is the right answer: a business that needs a larger platform's scale now, and an owner comfortable trading the name and the independence for the highest gross number. Ask what survives the integration, and what doesn't.